The most qualified person is often not the one who gets hired.
Land Your Next Director, VP, or C‑Suite Role in 2027
Built by a former Chief People Officer and Executive Coach:
This is the exact system my private 1:1 clients use to land
$200,000+ roles
This isn't how to get a job. It's how senior leaders get chosen.
Land the Role is the 5-step system that changes that.
- You've been applying and hearing crickets.
- You just didn't get the promotion, and you're ready for something new.
- You had a layoff, or something changed at your company.
- You haven't touched your resume in 17 years and don't know where to start.
Maybe you're here because...
Wherever you're starting, I've got you. Here's the plan.
1. Show your value. Turn your experience into the stories that get you hired.
2. Fix what recruiters actually scan. No fluff, just what matters for a senior role. Your resume and LinkedIn, done in about an hour.
3. Get known before the role is posted. The best roles come through people. Build the relationships that put your name in the room.
4. Own your leadership brand. Three words they remember you by long after the interview.
5. Walk in like a peer. Nail the interview, then negotiate the offer.
And you don't do it alone. Once a month, I coach you live in The Hiring Room, my group session over lunch, until you land.
Negotiate just $10k more in your next offer and this pays for itself five times over.
- You're a Director, VP, or C-suite leader, or the obvious next one, going after a $200k+ role.
- You want an internal promotion or an external move.
- You're great at your job, but your resume, network, or interviews aren't showing it.
- You want a clear plan that fits a full-time job, not more hustle.
Is this for you?
This isn't for you if:
• You're looking for your first job or an entry-level role.
• You want someone to write your resume for you.
• You want a quick hack instead of a proven system.
How it works: Six self-paced video modules with exercises, about 10 hours in total. Many leaders finish in a weekend. Then you keep it. Interviewing tomorrow? Open the interview module. Need a resume for a role tonight? Open the resume module and write it right then.
Plus The Hiring Room: a live group coaching session with me over lunch once a month, recorded for members, until you land.
Sound like you? Let's get you chosen.
This course teaches you
the five steps to be seen,
how to position yourself as the right choice,
so you become the inevitable choice and Land the Leadership Role.
THe hiring secrets you need to know
What I Learned Inside the hiring room
As a Chief People Officer, I sat in hiring meetings every week and realized:
The most qualified person is often not the one who gets hired.
- The person who gets hired already feels inevitable.
- Their story makes sense.
- Their presence matches the role.
Angela's Success Story
From The 5% Club podcast
Hear all 5 steps first: Episode 89
- Immediate access to the full program the moment you enroll.
- An invite to the next Hiring Room session.
- Lifetime access to the program for as long as we offer it.
- Every Hiring Room session recorded, for members only.
Before you enroll
How long does it take? About 10 hours of video and exercises. Many leaders finish in a weekend. Your resume and LinkedIn take about an hour.
Is this a resume course? No. It's how senior leaders get chosen: your stories, your resume and LinkedIn, your relationships, your leadership brand, the interview, and the offer.
When is The Hiring Room? Once a month over lunch, live, as a group. Every session is recorded, so you never miss one.
Is it private? Yes. Recordings are only available to people in the program.
Can my company pay? Many leaders use their professional development budget. You get a receipt at checkout.
Still have a question? Email support@evolve-career.com.
$2,000 in full, or 4 payments of $550.
Simple. Powerful. No Fluff.
Just the steps that actually get leaders hired.
Here is what you get.
This is the Exact System my 1:1 clients pay $25-$35k for
Land the Role:
The 5-Step System for $200k+
Leadership Roles
Introducing:
Make the ask without fear. Learn what’s realistic for the company, how to prepare, and simple scripts that help you secure more money with confidence.
Learn how to Negotiate your Offer
Interview like a 5% executive
Show up calm, confident, and in control. Use your SHOW stories, your leadership brand, and smart questions to lead the conversation like a peer.
No more overthinking. Update both in under an hour with strong SHOW bullets and a clean, confident profile that actually gets noticed.
Update your Resume and LinkedIn
Choose the three leadership qualities you want to be known for. Use them everywhere so interviewers instantly remember you and see you as the obvious choice.
Build your leadership Brand
The best roles come through people. You’ll learn who you need to know, how to reach out, and how to build genuine connections that open doors fast.
Create your relationship strategy
Get clear on the exact role, pay, lifestyle, and leadership level you want. No more guessing. You’ll walk away knowing exactly what you’re aiming for.
Determine what your Dream Role is
This isn't a resume course.
It's how senior leaders get chosen.
Start immediately and change your 2027!
When you enroll in Land the Role, you do not just get the system.
You get me, every month, until you land.
Every month you get two things:
A live group coaching session with me over lunch inside The Hiring Room. I teach one concept from the system in depth and you bring your real questions. No generic advice. A direct conversation with the person who sat in the hiring room making these decisions. Can't make it live? Every session is recorded, and only people in the program can watch.
A personal email from me with practical tips and what I am seeing in the market right now. Straight to your inbox, from me, every month.
That is your support system until you land the role.
And once you do? You are welcome to stay. The leaders who keep growing are the ones who never stop positioning.
Promotions happen. New opportunities come up. The Hiring Room is here for that too.
Most courses give you content and wish you luck. This is not that.
Introducing The Hiring Room
You are fully supported until you Land your Role!
Live group coaching with me,
once a month over lunch
Get coached. Land your role!
Was being treated like an intern despite ten years of global engineering experience.
After working through my visibility, relationships, and branding framework, she left her company and landed her dream role… with a $90K salary increase, fewer hours, a better team, and leadership that treats her like the expert she is.
Ellie, Data Security Executive
Negotiated a $45K raise and now operates at an executive level with the confidence and presence to match. She’s seen, valued, and on a clear path upward.
Male Client (confidential): Tried for three years to get an internal promotion.
After applying my relationship + exposure strategy, he landed it in 90 days. With a $35k increase.
C-suite Leader - jumped from $310k to $500k overnight
Landed a $500K leadership role using this exact system.
She’s now in a position to retire her husband and completely change her family’s financial trajectory.
Consultant → Fortune 50 Leader
A consultant used my full framework to leave client exhaustion behind and step into a $330K leadership role at a Fortune 50 company, with more stability, more visibility, and more life back.
And so many more.
They share their stories in testimonials below and on my 5% Club for leaders podcast.
The results are real. And they are life changing.
And they can be yours too.
Land the Role will get you there.
⭐Real Raises, Real Roles
my clients have landed ⭐
Here’s what happens when leaders use the exact process inside Land the Role:
Imagine walking into your next interview calm, confident, and in complete control.
Your answers are crisp. Your presence is magnetic.
Decision-makers leave saying, “That’s the leader we’ve been waiting for.”
You get the offer. You negotiate powerfully.
And this time, you’re not proving, you’re leading.
More money.
More influence.
More freedom to love your whole damn life.
Imagine this...
Glad you asked. Here is what you get.
what exactly is in this course?
MODULES
Craft 7–10 High Impact Stories: Build your personal Interview Story Vault so you can answer any question with clarity, confidence, and executive-level presence.
Master the SHOW Framework: Learn how to turn your real experience into powerful, memorable leadership stories that highlight impact, not just tasks.
Here’s where you’ll learn the proven storytelling method my private coaching clients use to stand out in interviews and position themselves as the obvious choice.
SHOW Your Value: Build Your Interview Story Vault
MODULE 01
Skip the Fluff: No weeks of tweaking bullet points. I show you exactly what matters for a senior role, so your resume and LinkedIn are done in about an hour.
Stand Out with Strategy: Use clean formatting, measurable outcomes, and a modern brand voice so every part of your profile says: confident, capable, and ready for more.
Polish Your Profile: Update your LinkedIn with the right headline, story, and keywords so hiring leaders immediately understand who you are and what you bring.
Here’s where you’ll quickly update your résumé and LinkedIn so they tell a clear, strong story about your value, without spending weeks tweaking bullet points.
Update Your Résumé + LinkedIn
MODULE 02
Book the Coffee Chats that Change Everything: Follow the 5% rule: 8–10 conversations in 30 days. Show up curious, confident, and real, the exact energy that makes people want to help you win.
Build your Inner Circle: Use the five relationship types to create the network that grows your career for years.
Master Connection, Not Networking: Learn how to reach out with clarity and confidence so conversations feel natural, human, and easy, no scripts, no cringe, no pretending.
Here’s where you learn the simple, genuine approach to building relationships that open doors, get you promoted, and put your name in the right rooms.
The Power of Relationships: How to Network Like a 5%er
MODULE 03
Lead with them Daily: Turn your three words into your compass, guiding your decisions, your presence, and the brand you carry into every room.
Use Them in Every Interview: Weave your three words into your stories and answers so hiring leaders remember you long after the interview ends.
Define Your Leadership Identity: Choose the three words you want people to instantly feel when they experience your leadership, the traits that make you unmistakably you.
Here’s where you get clear on the three words that describe your leadership, your values, and the experience people have when they work with you.
Your Leadership Brand
MODULE 04
End Strong: Ask strategic questions, collect data (ABCD), and leave them thinking, we need them on this team.
Here’s where you learn how to show up calm, confident, and in control, without overthinking or hustling for approval.
Use Your Tools: Weave in your three words, bring your SHOW stories, pause when you need to, and answer like the executive you are.
Show Up confident And Prepared: Use a two minute grounding ritual and choose your thoughts so you show up confident, clear, and ready to partner, not prove.
Nail the Interview
MODULE 05
Ground your energy, tell powerful stories, and collect data like an exec
Have The Conversation: Ask with curiosity, evaluate the offer with intention, and land on a number that aligns with the market and your worth.
Know The Numbers: Get market data, understand what’s reasonable for the role, and build a grounded case using your SHOW stories.
Lead With Confidence: Shift into sufficiency, understand the company’s culture, and negotiate from clarity, not fear or avoidance.
Here’s where you learn to approach negotiation like a leader, calm, data driven, and prepared.
Negotiate Your Offer
MODULE 06
You prefer shotgun-applying to jobs instead of operating strategically
You expect the promotion to happen without taking a few intentional steps
You only want a deep-dive résumé course
(we cover résumé + LinkedIn updates briefly because they’re not what gets you hired)
You’re looking for an entry-level role or early-career job search support
This is NOT for you if
You want to learn how hiring leaders actually make decisions so you can show up ready
You’re tired of hoping someone will “tap you” and want to position yourself as the obvious choice
You’re ready to move into senior leadership and want the exact steps and nothing extra
You want to land a six-figure+ leadership role, either internally or at a new company
This IS for you if
You want real strategic guidance from someone who sat in the C-suite and hired leaders
You’re willing to think and operate like an executive, not a job seeker
You want to stop guessing and start using a proven system that works for high-earning leaders
You do not want coaching or feedback on how you're showing up as a leader
You want someone else to “do it for you” instead of learning the skill of landing leadership roles for life
If you want to get promoted without sacrificing your life, and you want the playbook from someone who has actually done it, this is for you.
Step by Step AI Guide:
Mindset Mastery:
Career Planning Blueprint:
You will also receive all of these bonuses
BONUS
Your decision making tool so you can Know and Declare what extraordinary looks like for you.
Learn the 5% Mindset to give you the resilience and persistance to get what you want!
Use these prompts throughout the job search process to make it faster and easier!
$297 Value
$997 Value
$697 Value
Total Bonus Value: $1,991 Value
I was an executive in corporate for 20 years.
Led HR. Made it to the C-suite by 40.
I know how it works. And I'll teach you.
My style: Direct and actionable. No fluff. Not pretentious. But always professional. Everything I do is to empower you to build a career and life you love. You know, the extraordinary kind.
I call it the 5% club, because everyone wants to be in the top 10% of performers and earners, but half the people at the top are miserable. We're doing it different over here.
Get ready for your life to change!
You've come to the right place & I am so glad that you are here!
Oh hey, I'm Shayla, and I love helping leaders get paid what they're worth.
Ellie PHillips, Data Security Exec
I got my dream job making $45k more in base alone, and I 10x on my happiness working with Shayla.
She knows exactly what matters and what doesn't in the job search process. Upgrading how I showed up as a leader made the difference.
Laura Lafeyette, HR LEader
Working with Shayla changed not just my career but how I lead and see myself.
I didn’t just land my dream role. I became the woman who earns a seat at that table. I walk into global rooms now with calm authority.
DREAM CLIENT CEO
DREAM CLIENT CEO
dream client ceo
She delivered on time and the photos look amazing. We doubled our sales in one month! I couldn't believe it. Have even more to say? OK but keep it short though!
Highly recommend Samanthas course! Just enroll today.
She delivered on time and the photos look amazing. We doubled our sales in one month! I couldn't believe it. Have even more to say? OK but keep it short though!
Samantha did an amazing job for bank account
She delivered on time and the photos look amazing. We doubled our sales in one month! I couldn't believe it. Have even more to say? OK but keep it short though!
I made $15k my first month which is absolutely insane.
Bulletproof your career
Increase your earning power
Negotiate with confidence
Avoid common career traps
Land better roles faster
Stand out in interviews
Polish your LinkedIn
Upgrade your resume fast
Create powerful stories to SHOW your value
Build the right relationships
strengthen your leadership brand
Define your next role
After the course you will gain insights on all of these things
In six modules, you get the exact system my private clients use to land $200k+ leadership roles.
A
&
Q
What's Included?
You get immediate access to the full Land the Leadership Role system, including:
Six concise, powerful training modules
Strategic frameworks used by real hiring leaders
Executive positioning exercises
Interview + leadership communication tools
Executive Career Blueprint bonus tool
Downloadable resources you can keep forever
Everything is designed so you can move fast and implement with clarity.
How do I access the program?
As soon as you enroll, you’ll get login details to the private training portal hosted in Kajabi.
You can watch lessons on desktop or mobile, at your own pace, from anywhere.
What if I just got laid off and cannot invest the full amount right now?
We have an option specifically for leaders who are in transition. Email us at
support@evolve-career.com and we will take care of you.
How long will I have access?
You have lifetime access to the program (as long as the course is being sold).
You can revisit modules anytime, especially before interviews, networking conversations, or negotiation moments.
All tools and worksheets are downloadable, so they're yours forever.
Is this live or self-paced?
Both. The modules are self-paced, about 10 hours in total, with immediate access.
Plus live group coaching with me over lunch once a month, recorded for members.
Who is this for?
Perfect for you if you want to:
- Position yourself as the obvious choice for your next role
- Grow into senior leadership without burning out
- Increase your income, influence, and confidence
- Learn how hiring leaders really make decisions
- Stop waiting to get picked and start leading your career
Is this for internal promotions or new external roles?
Both.
You’ll learn insider strategies that work whether you're targeting your next step inside your company or seeking a leadership role elsewhere.
What if I don’t know my exact next role yet?
That’s okay.
The Executive Career Blueprint bonus will help you clarify your direction and get intentional about your next move before you start applying or networking.
What if I'm already interviewing?
Perfect timing, this program will sharpen your story, strengthen your confidence, and help you show up like the leader they want to hire.
What if I'm not job searching yet?
Smart move, the best time to prepare is before the opportunity appears.
You’ll be ready when the right conversation or decision window opens.
Can my company pay for this?
Yes. Many leaders use professional development budgets. You'll receive a receipt you can submit for reimbursement.
Do I get 1:1 coaching in this program?
No. You get the self-paced program plus live group coaching in The Hiring Room once a month.
If you want private 1:1 coaching, you can apply for that separately.
If you have another question, email us at support@evolve-career.com. We’re happy to help you make the best decision for your career.
Ellie Phillips
Data Security ExecutivE
I got 4x on my financial investment and
10x on my happiness working with Shayla
I got 4x on my financial investment and 10x on my happiness working with Shayla. I landed my dream job. My confidence and executive presence completely transformed. I’m not just winning at work. I’m happier at home too. Shayla taught me exactly what I was missing to be at the executive level. Now I’m stepping into this new role as a happy, high performing executive.
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